Foreign Brewers Are Naming Their British-Style Beers After Brexit

During the Brexit campaign, campaigners against leaving the EU warned that stepping away from the bloc would damage our global standing. It would change our sturdy, reliable international reputation into one of chaos and confusion.

The jury's out as to whether they're right overall. But in at least one industry, it seems, the referendum result is increasingly what we're known for.

As spotted by John Duffy, who blogs as The Beer Nut, once international brewers might turn to bucolic words like "Shire" when naming English-style beers, or stalwart royal signifiers like "crown" and "Windsor," but there's now a new term fast gaining prominence: "Brexit."

"If you're in North Carolina and you're making an English beer, you're going to give it a twee, Beefeatery name," Duffy said. "Bitter particularly, and ESB seems to be a very popular British style in America."

Craft Beer Shop Fridge
Beer bottles are refrigerated at a craft beer bar in Monterrey, Mexico June 20, 2017. Picture taken June 20, 2017. Daniel Becerril/Reuters

But now, the Ratebeer website lists 24 foreign beers on the market at present with Brexit in the name, hailing from destinations a far-flung as Australia, Chicago and Switzerland.

More creative names include the "Ex Novo Brexit Though The Gift Shop," and the "Pokertree Brexit At Tiffany's." One hailing from England is also too good to miss out: the "Imperial / James & Kirkman If Tha Brexit Tha Fixes It."

"Beer is a very fast moving product, it doesn't take very long to produce it," Duffy said, "There's a fashion in craft beer for turning out lots and lots and lots of new beers quickly, for a public that is always hungry for something new.

"I think it lends itself very well to topical names, and always has. Whatever the big event is, there's a brewer somewhere is brewing a beer that usually pokes fun at it or mentions it in some way or other. There's tonnes of Trump beers, as well.

So why the trend? "When you're abroad and you're watching the TV, the context in which Britain comes up for the last two years has been Brexit related.

It's definitely associated with Britain throughout the world and I think that's just coming through in beer."